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Jul, 10, 2013

   Ten things to consider when building a website

Posted by Admin T-REX   
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Ten things to consider when building a website

By Ted Fullbright

 

Ten things to consider when building a website                            

Having a clear understanding of the processes involved in creating a successful website will maximize your chances of achieving your aims.

1. Your aims

Before you start on a web project, take some time to think about the purpose behind it. Consider whether you just want to build awareness of your business in the local area, if you're keen to sell online, or you want to distinguish yourself from your competition.

2. Your audience

It's important to understand what people will be looking for when they visit your website.

Think about exactly who you want your site to appeal to. Are you hoping to attract various different categories of visitor, or market segments?

3. Website creation

Once you're clear on what you want your website to achieve and who it will be aimed at, you can start thinking about creating it.

4. Look and feel

Your website doesn't just have to look nice. It must also put across the right messages about your business and what you're offering, and strike the right psychological notes with each segment of your audience.

5. Website usability

The way you organize the information on your website will make a big difference to the visitor experience. Think again about the different segments of your audience and why they'll be visiting your website. This should help you plan how your website is laid out to make the user journey as easy and enjoyable as possible.

6. Website accessibility

Make sure the web company you use builds your site to W3C accessibility standards. This ensures that:

  • people can access your site from different browsers
  • people with visual and physical impairments can access your content

7. E-Commerce

Do you want to use your website to sell directly to the public? If so, you'll need to build in E-Commerce functionality.

8. Content

The content is one of the most important aspects of any website. This includes the text and images, as well as rich media content like video. This is how your site will communicate with visitors and will affect your position on search engines.

9. Search engine optimization

It's important to include the right keywords at strategic points in your section titles and content to achieve good positions in search engine results. Incoming links from other websites will also boost your rankings.

There are a number of other techniques to consider - Web-Dino is here to help you through this process.

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