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Aug, 06, 2013

   What is social media and why is important?

Posted by Admin T-REX   

We have been asked many times "Why is social media important?"

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media is a platform that is easily accessible to anyone with Internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Through my years as a designer I have seen artists both visual and musicians build their fan base and help them get their art out to people who otherwise may have not had the chance to experience their works. This is no different for a business. Its a great way to build your client base, test new ideas and spread information quickly.

If you run a website then its a great way to get back links (Links that lead to your site) with high PR's (Page Ranks). These social pages usually have high page ranks and help you get organic traffic from search engines. This is especially important for new websites.

If you are not doing it yet we at Web-Dino HIGHLY recommend it.

Category:    Tag: social media marketing


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